This cruelty-free beauty brand turns refillable products into modern heirlooms

@itsall.fluff

Buying less doesn’t mean enjoying less. With overconsumption being one of the biggest issues coming out of the beauty industry, Fluff is on a mission to prove that the world doesn’t need more products – just better products. 

Creating simple formulations that are natural, vegan, and involve zero animal testing, this Naarm/Melbourne-based beauty company is most notable for their refillable and multi-purpose Cloud Compacts – a sleek staple made from a mix of metal alloys that can hold bronzing powder, lip oil, and blush. Better for the planet (no single-use plastic!) and your wallet (save money on refills!), the compacts also look really freaking cool. 

Committed to responsible and transparent processes, Fluff has also supported organisations like The Orangutan Project, Black Lives Matter, The Stand With Asians American Fund, Common Ground Australia, and more. They’re even known to collaborate with local artists on occasion, creating limited-edition compacts featuring hand engravings that are guaranteed to become your most prized possession.

Website: itsallfluff.com

Instagram: @itsall.fluff